Your WhatsApp Business description should tell a customer who you are, what you offer, who you serve and how to reply, in that order. Use the formula who + what + who-for + a call to action. The business description holds up to 256 characters and the shorter About field holds up to 139, so fill both and keep them clear.
How to Write Your WhatsApp Business Profile Description (With Examples)
The short answer
Your WhatsApp Business description tells a customer who you are and why they should message you. Keep it clear, put the useful stuff first, and end with a nudge to reply.
Use a simple formula: who you are + what you offer + who you serve + a call to action. The business description holds up to 256 characters. The shorter About field holds up to 139. Fill both, and match them.
Below you’ll find the formula and 18 copy-paste examples by business type. Take the one closest to yours and swap in your details.
Where customers actually see this
There are two fields, and they show in two different spots.
The business description shows on your Business Profile. A customer taps your name at the top of the chat, or opens your catalogue link, and there it is: your address, hours, category and this description block.
The About field is the short line that sits under your name in contacts and some chat views. Think of it as the one-liner people glance at before they’ve even opened your profile.
So the description does the explaining. The About does the first impression. Both need to earn a reply.
Why does this matter? Because a stranger who lands on your number is deciding, in about three seconds, whether you’re a real business worth messaging. A blank or vague profile reads as risky. A tight description reads as people who know what they’re doing. That’s trust, and trust is what turns a saved contact into a paying customer.
If you’re new to the channel, our WhatsApp marketing guide for India covers the bigger picture. This post is just the profile.
The two fields and their limits
Here’s what’s widely reported, and what you see in the app today:
- Business description: up to 256 characters, roughly 40 words. Enough for who, what, who-for and a CTA.
- About: up to 139 characters, roughly 20 words. One clean line.
Don’t treat 256 as a target. Say what matters and stop. A crisp 140-character description often beats a padded 256.
The formula
Four parts, in this order:
- Who you are. Your name and category. Sri Lakshmi Sarees, or Dr Meera’s Dental Care.
- What you offer. The two or three things people actually buy.
- Who you serve. Area, audience or niche. In Kukatpally, or for CBSE students.
- A call to action. Tell them to message. Message us for today’s menu.
Written out: who + what + who-for + CTA.
Here’s a bakery doing all four: Cake Story, Madhapur. Fresh eggless cakes, cupcakes and custom hampers baked daily. Same-day delivery across HITEC City. Message us your date and we’ll send a quote.
That’s 158 characters. Clear, specific, ends with an action. Now the examples.
18 example descriptions you can copy
Grab the one that fits, swap the shop name, area and details, and paste it in.
Retail shop
- Electronics store: Sri Balaji Mobiles, Ameerpet. Latest smartphones, accessories and quick screen repairs. EMI on all brands. Message us the model you want and we’ll get you the best price.
- Grocery and kirana: Green Basket, Gachibowli. Fresh fruits, vegetables and daily groceries delivered before 9am. Order on WhatsApp, pay on delivery. Send Hi for today’s list.
Restaurant and cafe
- Andhra meals: Spice Route, Banjara Hills. Andhra meals, biryanis and tiffins cooked fresh daily. Dine-in, takeaway and delivery. Message us to book a table or ask for today’s specials.
- Cafe: Brew and Bean, Jubilee Hills. Coffee, all-day breakfast and a quiet spot to work. Open 8am to 11pm. Message us to reserve a table for your group.
Clinic and doctor
- Dental: Dr Meera’s Dental Care, Kondapur. Cleanings, braces, implants and painless root canals. Open Mon to Sat, 10am to 8pm. Message us to book an appointment or ask about fees.
- Physiotherapy: Aarogya Physiotherapy, KPHB. Back pain, sports injury and post-surgery recovery. Home visits available. Message us your issue and we’ll suggest the next step.
Salon and spa
- Salon: Glow Studio, Madhapur. Haircuts, colour, facials and bridal packages. Walk-ins welcome, appointments preferred. Message us to check today’s slots and prices.
- Spa: Kaya Wellness, Kokapet. Relaxation, deep-tissue and Ayurvedic massage by trained therapists. Open 10am to 9pm. Message us to book your slot.
Boutique
- Tailoring: Aza Boutique, Himayatnagar. Custom blouses, lehengas and party wear stitched to your measurements. 5-day delivery. Message us a photo and your date for a quote.
- Online label: Threads by Nisha. Handpicked cotton and linen kurtis for work and everyday. Sizes XS to 3XL. Message us for the latest catalogue and COD options.
Coaching institute
- Entrance prep: Vidya Academy, Dilsukhnagar. IIT-JEE and NEET coaching for classes 9 to 12. Small batches, weekly tests. Message us to book a free demo class this week.
- Skills: SpeakWell English, Kukatpally. Spoken English and IELTS training, online and offline. New batch every month. Message us for timings and fees.
Real estate
- Sales: Skyline Properties, Kokapet. Flats, plots and villas across west Hyderabad. RERA-registered listings only. Message us your budget and area, we’ll shortlist options.
- Rentals: Nest Realty, Tellapur. 2 and 3 BHK apartments for sale and rent near the ORR. Site visits on weekends. Message us to plan a visit.
D2C brand
- Food: Bare Roots, shipping pan-India. Cold-pressed oils and small-batch honey, sourced direct from farms. Free delivery above ₹999. Message us for the current price list.
- Home: Loom and Co. Handloom cotton bedsheets and towels, made in India. 7-day easy returns. Message us for fabric details and bulk orders.
Service business
- Home repair: QuickFix Home Services, Hyderabad. Plumbing, electrical and AC repair at your doorstep. Same-day slots. Message us the problem and your area for a fixed quote.
- Cleaning: Bright Clean, Financial District. Deep home and office cleaning by verified staff. Weekly and one-time plans. Message us your home size for a price.
Turn any of these into an About line
The About field is tighter, so trim to the essentials. Take the dental example and cut it to: Dental care in Kondapur. Braces, implants, painless root canals. Message to book. That’s 76 characters, well under the 139 cap, and it still says who, what, where and what to do next.
Dos and don’ts
Do this:
- Lead with your area or specialty. People scan the first few words.
- Add a real hours or location cue. Open Mon to Sat, or in Kukatpally. It signals you’re legit.
- End with one clear action, like Message us to book.
- Match your description and About so they never contradict each other.
Don’t do this:
- Stuff keywords. Best cheap top saree shop Hyderabad low price saree online helps nobody and looks like spam.
- Write a paragraph of adjectives. Specific beats flowery every time.
- Leave it blank. An empty profile gives people a reason to close the chat.
- Promise what you can’t deliver. Reply in 1 minute, then vanish for a day, and you’ve lost them.
When you start sending offers later, keep them as clean as your profile. We put together WhatsApp promotion message examples you can adapt.
Does the green tick matter?
A bit, yes. The green tick is the verified badge on WhatsApp’s official Business API. It tells customers your business name is confirmed by Meta, and it shows even before they open your profile. For a stranger, that’s another reason to trust the number.
You can’t get the green tick on the free WhatsApp Business app. It comes through the official API. That’s what we run at Wamark, The Pixel Mark’s own WhatsApp platform, along with broadcast campaigns, chatbots and a shared team inbox. A verified profile plus a sharp description is a strong pair.
If you’d rather have the whole thing done for you, our WhatsApp marketing service handles verification, profile copy and campaigns.
Your next ten minutes
Open WhatsApp Business, go to Settings, then Business tools, then Profile. Paste in the example closest to your business, swap the details, and save. Do the same for the About field with a trimmed version.
That’s it. A clearer profile starts working the moment you hit save.
Want a second pair of eyes on your profile, or the verified API set up properly? Book a free consult and we’ll help you get it right.
